ATHENSA COMMERCIAL INSERTION WORKFLOW
ATHENSA enables content owners to maximize their business potential by targeting advertisements for specific audiences with ad insertion and Digital Program Insertion (DPI) in both SD and HD, in either SDI or DVB (ASI/IP).
ATHENSA PLAYOUT, using DTMF or GPI, performs basic cost-effective digital ad insertion and can easily be scaled to meet the next-generation of targeted advertising solutions that are driving the revolution in today’s television advertising.
ATHENSA PLAYOUT delivers the power and scalability to meet the demands of today’s rapidly changing advertising environment, and gives a quick return on investment by providing the solution you want, at your price.
ATHENSA PLAYOUT can be installed locally or remotely at the headend and monitored and controlled via the internet. If required, many hundreds of hours of ad insertion and DPI can be scheduled and an entire stand-alone solution can be provided, or alternatively it can be integrated into the content owner’s current workflows and systems.
In addition to ad insertion and DPI, ATHENSA PLAYOUT can include graphics capabilities ranging from simple logo insertion to full CG and interactive graphics insertion – using ATHENSA GRAPHICS to enable a complete and very powerful local branding solution including SMS2TV.
ATHENSA PLAYOUT can be integrated into the clients’ traffic systems to enable traffic and billing to provide the complete one-box solution that includes automation, video server and switching.
ATHENSA PLAYOUT works by receiving a GPI, or Cue Tone, trigger for the start of commercial break or program insertion. Other trigger sources can also be handled via GPI or Cue Tone from an external cue decoder. Once the trigger is received the scheduled advert break or program is switched from the live feed and played to air. After a scheduled period, or on receiving a second trigger, ATHENSA PLAYOUT returns to the live program feed.
ATHENSA PLAYOUT will only insert advert breaks or programs during predefined or scheduled periods. It can also auto-fill any periods that have no defined adverts or programs.
ATHENSA’s IP Switch is a cost effective UDP IP Switch. It uses commercial-off-the-Shelf (COTS) IT hardware for single or multiple AdBox systems where multiple inputs and/or output routing / switching is required. IP Switch can be installed in AdBox or installed in a separate server in multiple AdBox installations
Universal Matrix Controller (UMC)
ATHENSA’s Universal Matrix Controller (UMC) provides central control for routers / matrices that enable multiple AdBox installations to centrally control the switching for ad insertion and DPI. UMC is fully integrated with AdBox as well as installations containing AirBox, CaptureBox and Multi-Backup Manager (MBM).
ATHENSA EDGE – REDUNDANT AUTOMATIC REMOTE PLAYOUT
Fully Redundant Automatic Remote Playout Anywhere in the World via Internet, the ATHENSA EDGE workflow solution makes delivering a TV station, complete with local branding and content, anywhere in the world an economic reality – even for small audiences. The ATHENSA EDGE workflow solution enables the whole operation to be run from an established broadcast center.
The ATHENSA EDGE workflow solution provides a tapeless file-based operation that has two parts: one integrated with the broadcast center, and the other, at the remote site. At the broadcast center it is fully integrated into the current or preferred systems including traffic, storage, MAM, ingest, transcoding and file transfer systems. This connects to the new remote The ATHENSA EDGE workflow solution site’s playout equipment via the public internet – making a huge cost saving over the traditional dedicated fiber or satellite links.
The workflow is highly automated and is designed to provide easy, familiar playout operation. Proceedings start with daily playlists created in the broadcast center’s traffic system, which is integrated with MAM, being sent to the remote ATHENSA EDGE workflow solution. There, it checks for the required media and generates a list of missing items that’s sent back to the MAM, which then generates requests for the media and subtitle files required for playout. Aspects such as ingest requests, the correct TV format, SD or HD, transcoding, etc., are automatically handled and the required material is sent to the remote. Remote playout then proceeds in the normal way, running from the playlist.
The ATHENSA EDGE workflow solution enables all the features of normal local operation such as the inclusion of subtitles. Subtitle files can be produced in the normal way. Then SubtitleBox, installed with each ATHENSA EDGE system, accepts and checks the files and automatically delivers open subtitles during transmission. ATHENSA SubtitlePlus DVB supports DVB subtitles. Multilingual channels are also supported. Operations are monitored with SNMP sending server status alarms. The ATHENSA EDGE workflow solution is also connected to VPN for access from anywhere. Local monitoring can be added if required.
Remote Media Format
The media format used at the remote location can be decided on a number of factors such as the amount of new media per day, the bit rate chosen for playout and the available internet capacity. MPEG2 IBP at 10Mbps is often chosen, however H.264 at 4Mbps or less is also chosen as a very good alternative. The bit rate is the customer’s choice.